| Tabletop tap tech begets bountiful beer |
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It's a beer lover's dream come true: a tap right at the table, with on-demand lager. No sitting around trying to flag a waitress for a refill. Just put your glass under the tap and milk it for all it's worth. Johnny Crawford/STAFF
There's just one catch.
You're drinking on the meter and
when the table hits the limit, the flow stops. At least temporarily.
Stats, a new downtown sports bar,
spent $110,000 to install the system. The Table Tap technology lets guests
serve themselves once waitresses check identifications and turn on a meter. The
taps connect to 16 kegs in a basement cooler, and guests can pick which two
they want hooked up at the table.
"I want one in my
house," said Kevin McDonough of Sandy Springs, who was sipping on a pint of
Harp that he'd poured himself./
The meters tick away suds by the
ounce, with prices ranging from 25 cents to 37 cents. That amounts to $4 a pint
for the least expensive beer.
When the table hits 180 ounces,
the taps stop pouring until a server checks over the table
Table Tap founder Jeff Libby
negotiated the limit with the Georgia Department of Revenue, settling on an
amount equal to the largest pitchers in use at other restaurants. It's the same
self-serve concept, he figured.
"You can't just sit here and
endlessly pour beer," says Todd Rushing, a partner in Concentrics
Restaurants.
At 180 ounces a table, that works
out to 1 pint for 12 guests. Smaller groups could dream about sloshing over to
Philips Arena, just a few hundred feet away.
Rushing is quick to say that
Stats is positioning itself as a family-friendly place to draw visitors from
the nearby Georgia Aquarium, and not the stereotypical sports bar where guys
sit around and swill beer.
Still, the pour-your-own approach
is much more appealing than scanning cereal through a self-serve checkout lane.
Not just for drinkers, but for restaurateurs.
With meters on many of the taps,
including at an upstairs bar, nobody gets a freebie.
With guests at seven tables and
10 private rooms free to pour their own, labor costs shrink.
And the technology is an
exclusive for now, although Libby is preparing to sell Table Tap to other
establishments now that Stats has opened.
But beer drinkers are still
tasked with one thing to figure out on their own: How much do you tip if you're
the one doing the ordering and pouring? |
